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Expert insights on growing your online store

Here, we share the latest tips, trends, and best practices to help you grow your online business. Keep checking back for fresh content designed to make your business smarter and more successful.

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Must‑Know Sales Popup Tips for Online Retailers

Must‑Know Sales Popup Tips for Online Retailers

Have you ever been scrolling through a website and a small notification pops up in the corner saying, “Customer A from US bought a [product name]”? This is what a...

Why More Trust Badges Don't Mean More Trust

Why More Trust Badges Don't Mean More Trust

Many store owners believe that adding more trust badges will automatically boost their credibility and sales, but the reality often works in the opposite direction. In this guide, we will...

Is Free Shipping Still the Key to eCommerce Growth?

Is Free Shipping Still the Key to eCommerce Growth?

If customers want anything from their shipping, they want it to be free. As competition rises and consumer expectations evolve, is free shipping still driving eCommerce growth, or have the...

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The Story Behind WordPress.com and the Power of Owning Your Online Presence

The Story Behind WordPress.com and the Power of Owning Your On...

In 2003, WordPress began as a simple blogging platform. Its mission was clear: make publishing on the web accessible to everyone. At a time when creating a website required coding...

Global Sourcing Trends Shaping 2025

Global Sourcing Trends Shaping 2025

Global sourcing in 2025 is more interconnected and data-driven than ever before. The marketplace has matured beyond low-cost procurement toward smarter, ethical, and digitally coordinated supply networks. Businesses now face...

The Ultimate Guide to Optimizely on Shopify

The Ultimate Guide to Optimizely on Shopify

Want to use Optimizely for A/B testing on Shopify? In this guide, we cover all the steps that Shopify merchants must take in order to run successful experiments with Optimizely. And if...

The Simple Shopify Store: Why Less Wins in 2025

The Simple Shopify Store: Why Less Wins in 2025

Ecommerce has reached a turning point. After years of chasing endless integrations, plugins, and “growth hacks,” the smartest Shopify merchants are moving in the opposite direction. They’re stripping things down...

Global Shopping Trends on AliExpress

Global Shopping Trends on AliExpress

As the digital economy expands across continents, online shopping has become one of the most influential forces shaping consumer behavior worldwide. Platforms such as AliExpress have played a vital role...

Short-Form Video Rules the Digital Age

Short-Form Video Rules the Digital Age

In an era dominated by constant connectivity, attention is the rarest currency. The rapid rise of short-form video platforms has reshaped how people consume information, express creativity, and interact with...

The Easy Way To Add a Product Subtitle in Shopify

The Easy Way To Add a Product Subtitle in Shopify

Want to add a product subtitle in Shopify? There are many potential benefits to doing so. For example, take a look at this Ikea product page — in the subtitle, Ikea distills...

2 Must-Have Healthcare Products Every Household Needs

2 Must-Have Healthcare Products Every Household Needs

Among many healthcare products available, two stand out as surprisingly crucial for everyday living: high-quality condoms and pain relief patches.

From Send-All to Smart: A Klaviyo Guide to Engagement Segments and Sunset Flows

From Send-All to Smart: A Klaviyo Guide to Engagement Segments...

If you’re new to email, you’ll get a step-by-step plan. If you’re experienced, you’ll find practical segment definitions and testing ideas you can apply today.