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Where Growth Meets Insight
Welcome to the TrustZ blog!
Expert insights on growing your online store
Here, we share the latest tips, trends, and best practices to help you grow your online business. Keep checking back for fresh content designed to make your business smarter and more successful.
New articles
How To Start A/B Testing on Shopify (The Easy Way)
Conversion rate is everything in ecommerce—it can spell the difference between expensive inaction and healthy revenue. Some of your success relies on how well you acquire customers, refine ad audiences,...
We Rebuilt a Shopify Home Store: Before and After
Most ecommerce redesigns promise better aesthetics — cleaner layouts, new colors, modern fonts. But looks alone rarely increase revenue. What actually drives improvement is usability, structure, and content flow —...
Product Pages That Sell: Copy, Media, and Metafields 101
For many Shopify merchants, the product page is where everything comes together — or falls apart. You can have beautiful branding, fast traffic from ads, and a polished homepage, but...
All blog articles
How To Start A/B Testing on Shopify (The Easy Way)
Conversion rate is everything in ecommerce—it can spell the difference between expensive inaction and healthy revenue. Some of your success relies on how well you acquire customers, refine ad audiences,...
We Rebuilt a Shopify Home Store: Before and After
Most ecommerce redesigns promise better aesthetics — cleaner layouts, new colors, modern fonts. But looks alone rarely increase revenue. What actually drives improvement is usability, structure, and content flow —...
Product Pages That Sell: Copy, Media, and Metafields 101
For many Shopify merchants, the product page is where everything comes together — or falls apart. You can have beautiful branding, fast traffic from ads, and a polished homepage, but...
The Ultimate Guide to Optimizely on Shopify
Want to use Optimizely for A/B testing on Shopify? In this guide, we cover all the steps that Shopify merchants must take in order to run successful experiments with Optimizely. And if...
The Simple Shopify Store: Why Less Wins in 2025
Ecommerce has reached a turning point. After years of chasing endless integrations, plugins, and “growth hacks,” the smartest Shopify merchants are moving in the opposite direction. They’re stripping things down...
The Easy Way To Add a Product Subtitle in Shopify
Want to add a product subtitle in Shopify? There are many potential benefits to doing so. For example, take a look at this Ikea product page — in the subtitle, Ikea distills...
How To Center the Product Title in Shopify
Shopify is quite flexible, giving you the potential to create whatever kind of ecommerce store you want. Indeed, there are hundreds of Shopify themes to choose from, and they each come with...
How to Add a Hover Effect to Product Images in Shopify
Shopify themes typically come with a wide array of customization options, allowing merchants to tweak the design and functionality of their store according to their own unique needs. But these default...
How to Resize Product Images in Shopify
Product images are one of the biggest factors in driving conversions for an online store. A high-quality image can make the difference between a sale and a bounce. However, if your...