10x Revenue with These Shopify Conversion Funnels
The fastest way to grow your Shopify revenue isn’t by chasing more traffic. It’s by converting the traffic you already have through structured, high-performance funnels.
A conversion funnel maps the journey from a shopper’s first interaction to the moment they buy – and beyond. The right funnel doesn’t just capture intent. It multiplies it by guiding visitors through a logical sequence of content, engagement, and offers tailored to where they are in the buying process.
In this article, we’ll break down five proven Shopify funnel strategies. Each one is backed by real-world use cases and tools you can implement today. Whether you’re looking to improve paid ad performance, lift post-purchase revenue, or increase conversion from organic content, there’s a funnel here built to solve for it.
We’ll also show you how to optimize each step using A/B testing with Shogun, so you’re not guessing what works.
The Product Quiz Funnel
The product quiz funnel helps solve a common ecommerce challenge: too many choices. Instead of sending shoppers to browse a full catalog, you guide them to a personalized solution using a short, interactive quiz. This strategy works especially well for categories like skincare, wellness, and apparel, where individual preferences or needs heavily influence buying decisions.
Step 1: Attract
Run paid ads or email campaigns that link directly to your product quiz. The message should promise a tailored outcome, such as “Find your perfect skincare routine” or “Which leggings match your lifestyle?” These messages are more effective than generic promotions because they focus on solving a personal need.
Example: Skincare brand Typology uses a diagnostic quiz that asks about skin type, environment, and goals before recommending a customized routine. Their paid ads lead directly to the quiz, not a product page.
Step 2: Engage
Once inside the quiz, the shopper is actively engaged. They’re not just browsing – they’re interacting and giving you information. At the end of the quiz, they receive personalized product recommendations, often presented as a bundle. This simplifies decision-making and increases the likelihood of a higher-value purchase.
You can build this flow using Octane AI. It integrates with Shopify and lets you create quizzes that feel seamless across desktop and mobile.
Step 3: Convert
Once the quiz results are revealed, direct the shopper to a landing page that reinforces their personalized picks. This page should feature tailored copy, product benefits, reviews from similar customers, and a limited-time offer to encourage immediate action.
You can use Shogun Page Builder to create these results-driven landing pages. Many merchants also use Shogun A/B Testing to try different layouts, messaging, or urgency elements to improve performance.
Tools:
- Octane AI for building Shopify-integrated quizzes
- Shogun Page Builder for custom quiz result landing pages and A/B testing
Content to Product Funnel
This funnel turns educational or inspirational content into a revenue-generating channel. Instead of leading with a hard sell, you attract shoppers through helpful content that solves a problem. Then, you guide them to a relevant product- positioned as the next logical step.
This approach works well for brands that want to rank organically, build authority, or warm up colder traffic before making an offer.
Step 1: Attract
Create content that matches what your ideal customers are searching for. This could be a blog post, a YouTube video, or a social media reel. Focus on specific problems or questions your product solves. Think “How to reduce acne without harsh chemicals” or “What to wear for a long-haul flight.”
The key is to show up where shoppers are already looking for answers.
Example: Blume publishes blog posts like “Everything You Need to Know About Hormonal Acne.” These pieces attract organic traffic through long-tail keywords and provide real value before introducing products like their Meltdown Acne Oil.
Step 2: Engage
Once the visitor is on your content, the goal is to keep them reading or watching long enough to introduce your product. This isn’t the place for aggressive CTAs. Instead, mention the product naturally, ideally as part of the solution to the problem you’re addressing.
This builds trust and creates a logical link between the content and the product without making the shopper feel sold to.
Step 3: Convert
Place a clear but subtle call-to-action within or directly after the content. This might be a “shop the routine” module, a featured product block, or a button leading to a dedicated landing page.
You can use Shogun Page Builder to build landing pages that match the tone and visual style of your content. These pages should feel like a seamless next step, not a jarring transition into a product pitch.
For blog content, many merchants embed product blocks mid-article or create dynamic sections that pull in product ratings, images, and pricing. These elements can be built and A/B tested in Shogun to find the highest-performing structure.
Tools:
- Shogun Page Builder for creating dynamic landing pages and embedding products into content
- Google Search Console or Ahrefs for identifying high-intent organic keywords
-
Klaviyo or ConvertKit for email capture if using blog-to-product sequencing
Post-Purchase Funnel
A well-executed post-purchase funnel can significantly boost Average Order Value (AOV), drive repeat purchases, and strengthen customer loyalty. The key is to leverage that post-sale momentum – and the best place to do it is right after a customer checks out.
Step 1: One‑Click Upsell on Confirmation
Right after checkout, the “sweet moment” is still fresh – momentum is high, and payment information is already processed. This makes it the ideal time for a one-click upsell, where customers can add a relevant item without re-entering payment details.
Example: Athletic Greens uses a post-purchase email to convert one-time purchases into subscriptions. This follow-up upsell usually includes a time-limited offer like 10-20% off the first subscription box.
Step 2: Thank-You Page or Order Confirmation Page
Your thank-you page doesn’t have to be static. Use this space to present a curated offer-like a discounted accessory or a sample pack. Since the original order is complete, the customer can add the offer with minimal friction.
Tool tip: You can build and test these upsell sections using Shogun’s page builder inside a post-checkout or thank-you page template.
Step 3: Follow-Up Email Sequence
If the initial upsell didn’t trigger, keep the momentum going with a follow-up sequence. Start with a friendly “thank you” email, then introduce a limited-time offer on related products or subscription services.
Example pattern:
- Transactional confirmation (pure information)
- Emotional brand-building email
- Upsell with urgency (“20% off closes in 48 hours”)
Tools:
- Shogun Page Builder for building thank-you pages
- Rebuy or CartHook for deeper post-purchase upsell logic (optional)
- Klaviyo for follow-up email automations
Abandoned Cart Funnel
An abandoned cart signals someone almost converted. The goal of this funnel is to gently bring them back, not annoy them. By combining email, ads, and offers, you can recover otherwise lost revenue.
Step 1: Identify the Trigger
When a shopper adds items to their cart but doesn’t complete checkout, trigger an automated email within 30 minutes. The email should feel like a friendly reminder – not guilt or pressure – to respect their browsing intent.
A good subject line could be “Still thinking this over?” followed by a brief note: “Hey, looks like you left this behind. Let me help.”
Step 2: Engage with Social Proof + One-Off Incentive
In that email, include the product image, a short tagline like “Loved by 5,000+ customers,” and a clear call-to-action button. If you’re offering a small incentive, keep it limited. As Klaviyo highlights, discounted incentives can be effective, but repeated offers risk teaching customers to wait for a deal.
Instead, offer a one-time incentive – like Golde does for new customers. Their email fits the flow: the customer sees their product, gets contact info, is reminded of free shipping at checkout, and receives a button that says “I’m ready.”
Step 3: Convert with Retargeting Ads
If the email doesn’t bring them back, use retargeting ads (Facebook, Google, Pinterest) to stay top of mind. Use short, direct messaging reinforced by an incentive you’ve already offered.
Send shoppers to a Shogun-built landing page that syncs with the ad creative. This improves trust and reduces friction from tone inconsistency.
Tools:
- Klaviyo for abandoned cart email sequences
- Meta Pixel or Google Ads Tag for retargeting execution
Influencer Funnel
Influencers drive attention. But attention without structure rarely converts. This funnel gives that attention direction – guiding shoppers from a short-form video or post to a landing page that feels like a continuation of the story.
The influencer funnel is especially effective for product drops, limited-time bundles, and social-first brands that rely on short, high-impact engagement.
Step 1: Attract Through Influencer Content
Start with a story-based reel, TikTok, or Instagram post. The best-performing content typically shows the product in use and solves a specific problem or showcases a transformation. For example, a fitness creator might show how they use a recovery supplement during marathon training.
In the caption or sticker, include a trackable link to a product-specific landing page. This could be a shortened Bitly link, a direct UTM-tagged link, or a link-in-bio tool like Beacons or Linktree.
Step 2: Engage with a Matching Landing Page
The influencer’s tone and visuals set the expectation. If someone lands on a generic product page, you break that expectation and risk a bounce.
Instead, send them to a landing page that feels custom-built for that creator’s audience. Use the same tone, colors, language, and imagery. Feature the creator’s name or testimonial and explain why this version of the product is recommended.
Use Shogun Personalization to create segmented experiences on your storefront that match with the traffic from your influencer partners.
Step 3: Convert with a Limited-Time Offer
Use urgency and exclusivity to close the loop. Offer a discount, free gift, or custom bundle available only through that creator’s page.
Include a countdown timer, limited quantity badge, or influencer-specific code to make the offer feel unique and time-sensitive.
Example: Daniel Wellington built their influencer strategy around micro-influencers using unique discount codes and personalized visuals. Each influencer’s followers saw posts featuring their code and product use, then landed on product pages matching those creators’ styles.
This program generated strong engagement and elevated conversions across SKUs and regions. Below are influencer promoting Daniel Wellignton watches on TikTok under the hashtag #danielwellington.
Tools:
- Shogun Personalization for creator-specific landing pages based on referral URL
- Beacons, Linktree, or Bitly for influencer-friendly link management
-
UTM parameters + Shopify analytics to track creator-driven performance
Optimizing Your Funnel with Shogun A/B Testing
For seasoned marketers, funnels are never static. They’re frameworks built to evolve. And if you’re not running tests at every major touchpoint, you’re guessing.
The Shogun A/B Testing app gives you a structured way to continuously improve your funnel performance – without pulling in devs or layering on more tools.
How to Use Shogun A/B Testing to Improve Funnel ROI
1. Clone a High-Traffic Page
Start with a proven funnel touchpoint: a product quiz landing page, a thank-you page with an upsell, or an influencer-specific page. Duplicate it directly inside the Shogun Page Builder.
2. Change One Variable
Edit just one element that could move the needle. Experienced teams usually start with:
- Headline angle (problem-focused vs. transformation-focused)
- CTA placement (above vs. below fold)
- Offer framing (free shipping vs. $10 off)
- Layout structure (testimonial block near CTA vs. near top)
3. Launch a Test in the A/B Testing App
Use the Shogun A/B Testing app to set a 50/50 traffic split. No extra tools or custom setup required. You control the test duration and traffic allocation from a central dashboard.
4. Monitor Results Across Key Funnel Metrics
Track conversion rate, click-through rate, bounce rate, and AOV per variant. Real-time reporting lets you make decisions fast.
5. Roll Out the Winner and Repeat
Once statistical significance is met, publish the top performer and move on to your next hypothesis. Layer tests across multiple stages of the funnel to stack gains.
Why Shogun A/B Testing Works for Ecommerce Teams
Unlike general-purpose testing tools, Shogun A/B Testing is built for Shopify and fully integrated with your Shogun-built pages. You get fast iteration, visual editing, and performance insights – all without leaving your environment or slowing down campaign timelines.
This isn’t just about split-testing colors. It’s about systematically lifting revenue at every stage of your funnel – with data, not gut instinct.