Where Growth Meets Insight
Welcome to the TrustZ blog!
Expert insights on growing your online store
Here, we share the latest tips, trends, and best practices to help you grow your online business. Keep checking back for fresh content designed to make your business smarter and more successful.
New articles
The Difference Between Collections vs. Categories in Shopify
Shopify collections and Shopify categories are often confused with one another — in fact, many merchants seem to believe that these terms can be used interchangeably. But collections and categories actually...
A Breakdown of GemPages Vs. Shogun
Today’s Shopify merchants need more than beautiful product pages. They need landing pages built to convert, pages that load quickly on mobile, and layouts they can customize without relying on...
How To Start A/B Testing on Shopify (The Easy Way)
Conversion rate is everything in ecommerce—it can spell the difference between expensive inaction and healthy revenue. Some of your success relies on how well you acquire customers, refine ad audiences,...
All blog articles
The Difference Between Collections vs. Categories in Shopify
Shopify collections and Shopify categories are often confused with one another — in fact, many merchants seem to believe that these terms can be used interchangeably. But collections and categories actually...
A Breakdown of GemPages Vs. Shogun
Today’s Shopify merchants need more than beautiful product pages. They need landing pages built to convert, pages that load quickly on mobile, and layouts they can customize without relying on...
How To Start A/B Testing on Shopify (The Easy Way)
Conversion rate is everything in ecommerce—it can spell the difference between expensive inaction and healthy revenue. Some of your success relies on how well you acquire customers, refine ad audiences,...
A Detailed Comparison of Ecomposer vs. PageFly
If you’re a Shopify merchant looking to build high-converting pages without touching code, you’ve probably come across these two names: Ecomposer and PageFly. Both tools offer drag-and-drop functionality, prebuilt layouts,...
AI vs. SEO: How Artificial Intelligence is Changing Search Eng...
Every field Artificial Intelligence touches turns into gold. And SEO is no different. AI can transform your SEO strategy by analyzing data-driven insights and automating your tasks. Today, when you type...
How Is AI Being Used in Cyber Security
Even if you’re not a technology expert, you’re well-aware of the criminal presence that’s online and elsewhere. Over the years, we’ve seen plenty of new scams, thefts and threats unfold....
Demystifying AI Bias: How to Ensure Fairness in AI-Driven Deci...
AI bias produces systematically biased outputs, leading to reputation damage. Explore AI bias and discover the strategies to mitigate it. Be it content generation, image generation, software development, or workplace...
How to Use AI to Enhance Your Digital Marketing Strategy
Explore the role and impact of AI in marketing and how companies can make use of it to expand their marketing efforts and improve results. The capacity of AI to...
10 Effective Marketing Strategies for Growth Stage Founders
Ready to take your growth-stage company to the next level? Discover 10 effective marketing strategies to help you scale efficiently, balance customer acquisition and retention, and optimize your marketing channels...