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A/B testing is essential for optimizing your store, but different statistical approaches handle uncertainty, sample size, and decision thresholds in very different ways. Two major schools are Frequentist and Bayesian....
The most profitable Shopify stores all share one thing in common — they never stay the same for long. By rolling out new campaigns, page designs, and messaging at a...
If you want to make your marketing campaigns more effective, then you’ll need to make you campaign assets more relevant. One of the best ways to accomplish this goal is...
A/B testing is essential for optimizing your store, but different statistical approaches handle uncertainty, sample size, and decision thresholds in very different ways. Two major schools are Frequentist and Bayesian....
The most profitable Shopify stores all share one thing in common — they never stay the same for long. By rolling out new campaigns, page designs, and messaging at a...
If you want to make your marketing campaigns more effective, then you’ll need to make you campaign assets more relevant. One of the best ways to accomplish this goal is...
Focusing a brand site around a single product can be a bold move, but when executed well, it can lead to impressive success by capturing the attention of a concentrated...
Ever visited an online store and thought, “Wow, this feels like it’s made just for me?” That’s the magic of location personalization. By personalizing content, products, and offers to where...
Key Findings: Tips for starting a podcast to grow your business and engage your audience effectively. Why choosing a niche, understanding your audience, and staying consistent is integral to podcasting success. ...
Just about every marketer understands that video is a must for current marketing strategy. Creating videos is an investment of time and money, however, so you want to know that you’re...
Want to find the perfect affiliate partners who are willing to promote your products to their audience? Here’s why you should and how to get started. Affiliate marketing is an...
Discover how a well-designed email template can elevate your brand's recognition and increase customer engagement. Learn about the essential elements of email template design with insights into top services. How...
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